From Buenos Aires
to Chicago
Growing Up in Argentina
I grew up in Buenos Aires, Argentina — a city that teaches you to be resourceful early. Life there shaped how I think: you solve problems with what you have, you move fast, and you don't wait for perfect conditions.
My family was central to everything. My brother and I were close growing up, and that relationship — the hustle, the conversations, the shared ambition — planted the seed for my entrepreneurial path. We both understood early on that if you wanted something, you had to go build it.
"You don't wait for perfect conditions. You build with what you have, and you improve as you go."
First Steps in Business
Before I ever landed in the United States, I was already running a business in Argentina. That experience taught me the fundamentals that still guide me today: margins matter, clients remember how you make them feel, and the only way to grow is to hire people smarter than you in specific areas.
My first venture wasn't in IT — it was the kind of business you start when opportunity meets necessity. It didn't scale forever, but it gave me the confidence that I could figure things out. That confidence was the real asset I carried into the next chapter.
The Move to the USA
Moving to the United States was the biggest decision I've made. New country, new language, new rules. I arrived in the Chicago area and quickly understood that adapting wasn't optional — it was the only way forward.
English was and still is something I work on deliberately. I record my meetings with Krisp, I run transcripts through AI analysis, I work with a speech therapist, and I track my fluency scores over time. I don't pretend to be further along than I am. I treat my own English improvement the same way I treat any business problem: measure it, find the highest-leverage weakness, and drill that one thing.
The early years in Chicago included different jobs and roles — always in technology-adjacent spaces, always learning the market, always building relationships. Each step was a brick in the foundation for what became CIO Landing.
Building in Chicago
The Chicago area became home in every sense. Northbrook is where my family lives, where my daughters go to school, where I sit on the HOA board at our building on West Hutchinson, where I'm active in the Entrepreneurs' Organization. The city gave me my business and my community. I gave it back by showing up.
I'm a member of EO Chicago — Entrepreneurs' Organization — where I've given and listened to talks, participated in the 5% Reflection practice, and built relationships with other founders who understand what it means to carry a business on your back while also trying to be a good parent and partner.
Buenos Aires, Argentina